This fascination as evoked by the Höfats within people is exactly what we want to spark with our products within you. But why exactly have we chosen the Höfats? Our DNA is the combination of design and engineering in personal union. In our opinion, this combination makes a lot of sense, particularly as it is rarely to be found. When thinking about a company’s name, many meaningful and reference-rich combinations of design and technology came up. However, we were not satisfied at all and finally dropped that idea. We wanted to have a very special name, a name with depth. Nevertheless, such a name should not be a restriction to us. We were looking for something emotional, something constant, and also a local context was enticing us – for we are proud Allgäu natives (and as soon as we open our mouths, you can immediately hear that). 

There are several parallels between this mountain and us: The Höfats has two main ridges with two individual summits each – and we were two founders then. Our summits are design and technology. The Höfats moreover is a mountain with four individual summits which all have the same altitude, and we as founders are equal as well. The Höfats is known for an especially fertile ground where herbs and plants grow that, in fact, can only be found here and nowhere else throughout the northern alpine region. Day by day, we also try to create unique products. 

 Thus, the Höfats became our name giver, a very special Allgäu mountain. The Höfats, also known as the “Matterhorn of the Allgäu”, is the most distinctive mountain in the Allgäu Alps and probably the most impressive grass-covered mountain of all, both famous and infamous for its almost unreal, steep grass flanks. “Steep, steeper – Höfats”, a saying goes – today the battle call within the höfats team and our daily motivation.